‘Seasons’ Flower Store  -Branding

The concept of the flower shop comes from
"observing the blooming and withering of flowers, experiencing the cycle of life".  
The brand concept inspiration comes from the scene in the novel
"Mrs. Dalloway" where Mrs. Dalloway decides to buy flowers herself.

The flower shop design follows an elegant and relaxed style, aiming to convey a message to women that they don't have to wait for others to give them flowers, and that they can buy flowers to please themselves. The brand aims to promote a free and independent lifestyle.


Archive:
Graphis Gold Award New Talent Annual 2023