Zhuojing Li
A designer whose practice spans creative direction, branding, packaging, graphic design, editorial, spatial design, 3D, print, and digital media. With a foundation in minimalistic branding and an instinct for emotional storytelling through vibrant color, she continuously explores new tools and cross-disciplinary methods.
She identifies as an antidisciplinary designer—someone who resists being confined by a single medium or category, and instead seeks to blur the boundaries between design, art, and technology. Her work is grounded in critical thinking, often questioning conventions and inviting reflection through process-based experimentation.
While she constantly pushes herself into unfamiliar territories, branding remains her comfort zone—where she finds clarity, structure, and room for emotional resonance.
She is drawn to idea-driven people and practices, believing that strong concepts and meaningful intent should always guide form.
Education
School Of Visual Arts, BFA Design
University of Southern California, Roski School of Art and Design, MFA Design
Achievements
Silas H. Rhodes Scholarship at the School of Visual Arts
Graphis New Talent 2023
TDC The Young One 2023
Communication Art 2023
Guizhou Tourism Industry Development Group, 1st manager innovation and entrepreneurship competition 2025
Work Experience