‘Shaxian’ - Shaxian Delicacies (沙县小吃) in USA - Rebrand
As part of the rebranding team, we focused on wontons as the core product, preserving ShaXian’s philosophy of health, freshness, and speed while making it more accessible to international markets. By refining the brand’s visuals and streamlining communication, we helped reintroduce ShaXian as a modern yet authentic neighborhood dining experience.
In this project, I was responsible for graphic design, progress tracking, and team coordination, ensuring a cohesive visual identity and smooth workflow.
As part of the rebranding team, we focused on wontons as the core product, preserving ShaXian’s philosophy of health, freshness, and speed while making it more accessible to international markets. By refining the brand’s visuals and streamlining communication, we helped reintroduce ShaXian as a modern yet authentic neighborhood dining experience.
In this project, I was responsible for graphic design, progress tracking, and team coordination, ensuring a cohesive visual identity and smooth workflow.